More than 1 in 10 of every desktop search query uses Microsoft Bing. That’s a lot of traffic. With a sizeable chunk of this being institutional search Bing is especially relevant for targeting corporations and government. Bing is often our starting point for Business to Business Lead Generation.
After years of experience what we have also found is that Bing offers a viable alternative to Google Ads especially when the Keyword cost per click is excessively high. We have found it is often best to start testing Keywords with Bing Ads especially for clients in highly competitive industries.
Contact us today to tap the potential of Bing Ads.