Pound for pound On-Page Search Engine Optimisation (SEO) offers some of the best Return on Investment in the digital landscape. Once we have a good idea of the performing Keywords attention turns to SEO and more specifically to On-Page SEO.
So what is this mercurial beast? And how can we tame it’s mythical powers?
Simply put On-Page is the content that the Search Engines can see behind each web page.
This peak behind the curtains is how Search Engines see content. Ideally structured, clearly thought out content with relevant Titles and tags.
Title and description are important HTML elements and combine to give the Search Engines signals about the the web page is all about. Think of them a bit like your business card – just one of many important signals.
The clearer these signals are and the better the structure of the web page and the easier the Search Engines can crawl and index the web page – the better you will rank.
On-Page SEO can get complicated fast. In such an environment it’s important to focus on the factors that are not going to change in the long term. Think of it a bit like Amazon’s focus on quick deliveries and low prices. This is important for their customers now and will also be important in 10 years time.
Let’s take Page Speed as a similar constant for On-Page SEO.
Simply put Page Speed is how quickly the content on your web page gets loaded. The faster the better for both Search Engines and the user. Page Speed has and will remain a crucial signal for the Search Engines; just like speed of delivery is a key performance indicator for Amazon. The faster your Page Speed the longer visitors will stay on the web page, the less likely they are to leave the page without interacting with it (bounce) and the more conversions you will get.