Pound for pound On-Page Search Engine Optimisation (SEO) offers some of the best return on investment in the digital landscape.
Having completed keyword research; attention quickly turns to SEO and more specifically to On-Page SEO.
So what is this mercurial beast? And how can we tame its mythical powers?
Simply put On-Page is the code that the search engines can see behind each web page.
This (above) is how Search Engines see your code. Ideally as structured and clearly thought out content with relevant titles and tags. Title and description are important elements and signal to the search engines what the web page is all about. Think of them a bit like your business card – one of many important signals.
The clearer these signals are and the better the structure of the web page is, the easier the search engines can crawl and index the web page. Thus the better a web page will get ranked.
On-Page can get complicated and also change fast; in such an environment it’s important to focus on the factors that are not going to change.
Think of it a bit like how Amazon focuses on quick deliveries. This is important for Amazon’s customers today and will also be important in 10 years’ time.
Now take Page Speed as a similar constant for On-Page SEO.
Simply put page speed is how quickly the content on your web page gets loaded. It is the bottleneck that everything passes through and the faster the better for both search engines and the users alike. Page speed has and will remain a crucial signal for the search engines; just like the speed of delivery is a key performance indicator for Amazon. The faster your page speed is, the longer visitors will stay on the web page and the more conversions you will get.